Digital literacy as ‘the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet. By this definition, digital skills are any skills related to being digitally literate and the ability to create new things about digital concept.
Why are digital skills important?
- Digital Skills can increase business productivity: An individuals at work can use digital technology to produce more at work For example, digital documents can be created, stored and accessed more efficiently than printed versions, but only if the individual know how to locate them, use them and share them confidently.
- Digital skills can help to develop a competitive edge: In the next two decades, 90% of jobs will require some form of digital skills, and there will be a higher demand for technical skills to give businesses a competitive edge within their market.
- Digital skills can provide new ways of working: Technological advances will continue to provide new ways of working. Businesses that embrace those changes will reap the benefits of a highly satisfied workforce, keen to collaborate, communicate or create using new tools that allow them to do their jobs more efficiently. This could include better access to remote working, relevant software and cloud-based applications or widening the availability of online training.
- Digital skills can help increase revenue: Most businesses now recognize the need for a strong online presence to help increase revenue. Traditional forms of sales and marketing are becoming outdated as consumers turn towards digital channels to make that final purchase. Most buyers now consume online content like blog articles or short videos to finalize their purchasing decisions. If businesses hope to increase revenue they businesses hope to increase revenue they need to be where their customers are, using a range of digital skills to engage, persuade and drive demand through their preferred online channels.
- Digital Skills allow businesses to build customer relationships: Consumers now spend more time on digital channels and there is high demand for an improved online experience. Businesses need to respond to changing expectations, engaging with their customers and building relationships through a diverse range of channels – these could include email, social media, mobile apps and more. It’s vital that employees have the right skills and ‘netiquette’ to ensure the online customer experience is a positive one.